Responsible communication – avoid exaggeration and false claims
An increasing number of companies are being accused of greenwashing often without realising it.
Many believe they are communicating responsibly, but even well-intentioned statements can constitute greenwashing if they are not supported by data and documentation.
Anti-greenwashing advisory
Greenwashing occurs when a company presents itself as more environmentally friendly than it can actually document. This often results from imprecise wording, exaggerated claims, or insufficient data behind statements.
At Bloomer Concept, we help ensure that all environmental claims in your communication from ESG reporting to marketing are legal, documented, and credible.
We review your texts, strategies, and messaging to identify risks and ensure alignment between external communication and your actual efforts and results.
The result is clear, transparent, and compliant communication that strengthens both your brand and your relationships with customers, employees, and partners.
Our anti-greenwashing services include, for example:
- Communication screening
Review of ESG reporting, websites, and marketing materials to identify formulations that may pose a greenwashing risk.
- Documentation review
Ensuring all environmental claims are supported by valid data and documentation, such as LCAs, certifications, or third-party verification.
Training in compliant communication
Equipping marketing and sales teams to communicate environmental claims correctly and in compliance with marketing legislation.
Anti-greenwashing services
We review your ESG report to identify wording and statements that may pose a greenwashing risk.
We quality-assure statements in marketing, slogans, and communications in relation to legislation and documentation requirements.
We review communication across social media, websites, and campaigns to identify hidden pitfalls.
We advise on how your efforts can be communicated correctly without violating marketing legislation
Would you like to avoid greenwashing?
Contact us today for a preliminary discussion about how we can help you avoid greenwashing in your communication.